Assistant Director, Direct Response Job in United States Fund for UNICEF

Organization Overview

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy, and in operations. The past two decades have seen important progress on child rights, yet while much has been achieved, sharp disparities remain. In most countries, inequality is higher today than a generation ago, including in middle-income countries where most of the world’s poor children now live. The rapid pace of urbanization and the growing youth bulge in Africa and parts of Asia will require significant expansion of the provision of essential services for children. These challenges are compounded by the scale and complexity of crises triggered by conflict, natural disasters, or epidemics. The global community faces these challenges when the political and economic environments pose challenges of their own, testing the world’s commitment to protecting the most vulnerable. In this environment, the strong and consistent leadership of UNICEF is critical to enabling the achievement of results for children.

UNICEF USA (UUSA) is a private, independent, U.S. nonprofit that rallies the American public to support the world’s most vulnerable children through the unmatched reach of UNICEF. Headquartered in New York City, UNICEF USA has some 300 employees distributed across nine regional offices in the U.S. To fuel UNICEF’s life-saving work across the globe, UNICEF USA raises nearly $600 million dollars from private sources every year and marshals its supporters to advocate for over $800 million in annual US government support. UNICEF USA has built an abroad-based movement to advocate for the well-being and protection of children globally. For more information, visit

Position: Assistant Director, Direct Response
Location: Remote
FLSA Status: Exempt
Salary: NYC’s minimum salary for this position is $77,000. This may be adjusted to reflect the cost of labor of a candidate’s work location, if outside of NYC.

Position Description

To facilitate the Direct Response integrated strategy, the team will need an Assistant Director to help support the strategy across multiple audiences and uncover opportunities for growth through analytics-driven recommendations and informed decision making. This person will oversee strategic initiatives from development through successful execution under the guidance of the Vice President and in support of the full team.

As UUSA develops its approach to putting the supporter at the center of its communications, the scale and scope of our fundraising activities will only grow more complex and the need for this expertise ever more necessary. The Assistant Director will have strong program execution knowledge across the direct response audiences as well as experience in analytics affording continued opportunities to evaluate, test, and innovate.

Key Responsibilities (include but are not limited to):

Work closely with all Direct Response functions to drive growth and expand UNICEF USA’s supporter-base and donor experience efforts

Work closely within the Individual Giving pillar and cross-functionally across the Philanthropy Division to identify synergies and opportunities for impact and integration

Serve as a central resource with ownership of multiple projects and support a wide variety of data-centric needs including delivering and expanding on reporting & insights

Proactively identify challenges and opportunities through quantitative and qualitative data analysis and help support the team in developing strategic solutions. Improve current processes and coordinate organizational procedures for optimized efficiency and productivity.

Recommend innovative strategies toward diversification and audience growth.

Identify, cultivate, and track audiences and develop strategies of engagement to build donor relationships.

Analyzes performance of revenue streams and offers insights and strategies based on results from the analysis.

Liaison with internal teams (i.e. Digital, Data Analysis, Prospect Intelligence, etc) to facilitate shared audience insights and reporting.

Expertise in aligning data insights to create unified reporting across a variety of platforms including Google Analytics, BBCRM, FRU, and SFMC to uncover insights for potential growth

Support retention efforts across the donor audiences

Provides proactive, strategic, and high-level support to the VP related to relations, including monitoring engagement and solicitation progress, establishing measurable fundraising goals and objectives, and anticipating potential needs.

Creates presentations, briefings, and other materials for meetings; collaborates with teams to produce and enhance materials

Work with the Technical teams to evaluate current platforms and their roadmaps to support our overall strategic vision

Support Vice President and team with requested ad-hoc projects including but not limited to collaboration on presentations for project updates, proposals, and budget/strategic planning


Minimum of 5 years of program experience across Direct Response programs including Digital

Understanding of audience led fundraising and stewardship with a specific focus on Mid-Level and Monthly Audiences

Experience in Analytics, Data Science, or relevant data-driven role.

Excellent data analytic skills. Well-versed with spreadsheet pivot tables, and other analytics tools (e.g. Google Analytics)

Proven ability to consolidate and analyze data from multiple sources (e.g. direct mail, website, social media, email, SEM).

Understanding of technical requirements and digital platforms

Experience with SQL, BI reporting (i.e. Tableau, Power Bi), dimensional and relational databases (i.e. BBCRM), and Salesforce Marketing Cloud (SFMC).

Experience with developing analytical frameworks, and KPI metrics to measure ongoing business performance and understand key performance drivers.

Excellent interpersonal and communication skills are essential, both written and verbal

Must possess a strong work ethic, and be an enthusiastic team player

Must be able to effectively communicate and transform data into a presentable story based on the audience.

Must demonstrate UNICEF USA Core Values: Trust, Respect, Accountability, Innovation, Teamwork, and Service.

Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.

Salary is commensurate with experience. In addition, UNICEF USA offers a comprehensive benefits package.

UNICEF USA is proud to be an Equal Opportunity Employer We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at

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