9+ years of professional non-internship marketing experience
Experience driving direction and alignment with cross-functional teams
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to measure impact and determine improvements
Experience using Microsoft Excel to manipulate and analyze data
Experience presenting metrics and progress to goal to senior leadership
9+ years of product marketing, eCommerce strategy, or digital media management experience
Advertising industry experience
Job summary Are you a strategic marketing leader with a passion for making the complex seem simple? Are you interested in leading the positioning of a portfolio of unique Amazon Ads solutions that help sellers showcase their products to drive discovery and engage shoppers? Want to help build the future of advertising? If so, come join us! Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Key job responsibilities We are strategic marketers with a passion for helping our customers understand Amazon Ads’ unique solutions. Our team of product marketers is responsible for strategically positioning and driving adoption of Amazon Ads’ solutions. This role will focus on doing so for products designed to help Amazon advertisers and brands reach and engage audiences, both on Amazon.com (http://amazon.com/) and across other media properties. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and Amazon Ads’ product offerings. We partner with internal teams to tell those stories to our advertising customers across the touch points that are most relevant to them, from sales collateral to events and industry publications. A day in the life We seek someone to drive positioning, go-to-market and adoption within the Amazon Ads product marketing team. We seek a product marketing generalist who is comfortable working with all types of Amazon Ads products including video, audio, devices, display and retail (e-commerce) ads. This person will be an individual contributor (no direct reports). We are looking for someone who has broad product marketing experience working with stakeholder teams across product, research, measurement and insights, industry marketing, and sales teams. This person will hit the ground running, beginning with heavy execution and then will move into strategic planning. About the team The Amazon Ads Product Marketing team leads the messaging strategy for our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their marketing challenges.
Ability to transition between high level strategic thinking and detail-oriented execution
Demonstrated ability to work independently and autonomously
Demonstrated ability to handle ambiguity – we’re a fast growing business and change it always on the horizon. Being comfortable with uncertainty and needing to pivot when strategy changes
A strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
MBA and/or communications, media, marketing strategy degree
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.